Russian seafood market faces challenge of generational taste shift 

En ny undersökning om rysk sjömatskonsumtion visar på vissa utmaningar för hemmamarknadens leverantörer.

Undersökningen, som genomfördes i slutet av augusti av det ryska offentliga opinionsforskningscentret (VCIOM), frågade 1600 respondenter 18 år eller äldre om deras preferenser och köksvanor. VCIOM presenterade resultaten Globalt fiskerforum i S: t Petersburg, Ryssland i september, vilket avslöjade pris, kvalitet och bekvämlighet som de tre största hindren för ökad fiskkonsumtion i Ryssland.

Undersökningens resultat var positiv i vissa delar - 73 procent av befolkningen sa att de äter skaldjur minst en gång per vecka. 42 procent av de svarande sa att de äter fisk flera gånger i veckan, och ytterligare två procent sa att de åt skaldjur minst en gång varje dag. Bara sex procent sa att de inte konsumerar fisk alls.

Däremot dolde sig även sämre nyheter för sjömatsindustrin. 27 procent av respondenterna sa att de hade minskat den mängd fisk de köpt nyligen, och bara 11 procent som ökar sin fiskeköp. De som hade minskat sin konsumtion angav högre priser (38 procent) och avsaknaden av lämplig kvalitet (36 procent) som huvudorsakerna till minskningen av konsumtionen.


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A new survey on Russian seafood consumption has outlined the challenges facing suppliers of the domestic market.
The survey, conducted in late August by the Russian Public Opinion Research Center (VCIOM), the biggest opinion research center in the country, asked 1,600 respondents aged 18 or older about their seafood preferences and buying habits. VCIOM presented the results at the II Global Fishery Forum in St. Petersburg, Russia in September, revealing price, quality, and convenience as the three biggest impediments to greater seafood consumption in Russia.

The survey’s results were not all negative – 73 percent of the population said they eat seafood at least once per week. Of that total, 42 percent of respondents said they eat fish several times a week, and an additional two percent said they eat seafood at least once every day. Just six percent said they don’t consume fish at all. 
However, hiding deeper in the survey was worse news for the seafood industry. Twenty-seven percent of respondents said they had reduced the amount of fish they had purchased recently, with just 11 percent increasing their seafood buying. Those who had reduced their spending cited higher prices (38 percent) and the absence of seafood of appropriate quality (36 percent) as the main reasons behind the decrease in their consumption. 
The survey shows Russia’s seafood market is experiencing considerable headwinds as consumers’ purchasing habits due to ongoing economic hardships and a generational shift in eating preferences, according to Stanislav Naumov, the group director of the X5 Retail Group, the biggest retail company in Russia.

Källa: Seafood Source 17 okt 2018 >>
 

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